The Ask:

"Could you design the UI of our new e-commerce site? We have 16 weeks."

The Approach:

I worked closely with Product team, IA and UX designers and product director to deliver design assets in a structured delivery window. Site featured lander, grid-view category and subcategory pages, featured collections, and single-page tiered checkout. Assets and modules were also designed for on-site marketing and integration of the DailyCandy Shop throughout the existing DailyCandy site.

The Outcome:

DailyCandy shop launched in beta, on schedule, in January, 2014.