Key things to know:

My name is Bernadette Sheridan, and I’m an Executive Design leader in User Experience, Strategy and Design. I like interesting problems.

  • Expertise: Design strategy, storytelling, user experience design, product design, creative direction, project and team management.

  • I’ve designed and managed teams for Fortune 100 finance, media and e-commerce companies, as well as two NYC career-focused startups.

  • I’m big on Design Thinking, building effective partnerships and crafting experiences that are simple and intuitive.

  • I love identifying and solving problems for users that have positive, measurable impact on the business.

  • I prioritize learning opportunities for my teams and myself, focusing on Communication skills and storytelling.

I’m best known for:

  • Strategic Vision: Consistently drives business impact by partnering with senior leaders to transform user and customer experiences

  • Team Building & Development: Hiring, assessing, leading and mentoring design teams across multiple organizations

  • Cross-Functional Leadership: Partnering with technology, product, data and business leaders to prioritize the right problems to solve

  • Innovation: Leading design strategy for agentic workflows and initiatives, helping to define what should happen when a task needs to be done.

  • Industry Influence: Speaking, mentoring, and thought leadership activities related to job opportunities and personal branding

  • Entrepreneurial Spirit: I design and launch personal passion projects with solid results in sales and engagement.

I’m currently focused on:

  • Ai design and innovation strategy for Design teams and Global Client Service product initiatives 

  • Multi-agent user interface research, developing the experience for future experiences including exception management.

  • Design pattern and prompt training, experimentation with rapid prototyping

  • Connecting the dots for cross-product mapping, integrated tasks and simplified experiences

  • Leading firm-wide Design Learning initiatives, co-leading the Communication and Stakeholder Management Subcommittee

Case Studies

Help Teams do a great job
Innovate for Future jobs
Help users talk to each other
Experiment with rapid prototyping
explain things visually
Help users discover great finds
Help you find a great job
Help customers buy things
Help Brands tell their story
 

More details

  • 15+ years leading teams, empowering designers to do their best work and partnering with product leaders, developers and stakeholders to design products that matter.

  • Strategy and big-picture thinking, problem-solving, sketching ideas and workflows.

  • Hands-on product design and direction, UX strategy, interviews, research and deliverables. Competitive analysis, user research and interviewing, presenting insights and key takeaways.

  • Loves: research, strategy, content, consumer trends, food, home, DIY, art, tech & gadgets, small business and startups, fashion and beauty.

  • Tools: ChatGPT, Claude, Teams, Figma, Sketch, Confluence, Adobe Creative Suite, Keynote, Powerpoint, hand sketching, experience with VisualStudio Code, DevGPT, CSS, HTML email design, proprietary web publishing and CMS systems.

I love non-fiction. Here’s what I’m reading:

contact me on linkedin