DESIGN FOR CONTENT & INTERACTION

Fairygodboss.com

Articles and Resources - Platform Redesign

When I joined Fairygodboss in 2018, the site needed an engagement transformation. The content was high quality, but the design and user experience was overwhelming and needed to be simplified. One of my first projects was a redesign of articles, defining a cleaner look and feel, while aligning new requirements to the existing CMS. From there, my team and I focused on reimagining the overall experience. We transformed the site into a fully engaging Community, offering a platform to ask and answer career-related questions from women around the world. Visit the Fairygodboss site to explore the user experience.

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Levo.com

IOS app concept - The Levo App

Challenge:
• Develop and design an app to deliver an addictive daily experience for Levo users.

  • Action: 
    • concept development
    • user research and reporting
    • iOS design mocks and requirements
    • features defined for v0, v1 and v2 app
    • partnered with dedicated iOS app developer, built MVP app

  • Result:

  • App concept focusing on quick, digestible commute-worthy actions:

  • curated, time-blocked content feed with top must-read articles for the day

  • deeper explore tab with most popular and relevant evergreen content

  • mini-profile screen for discovering members of the Levo community

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DailyCandy.com

Editorial and Custom Content / CoBranded Package Designs

The DailyCandy editorial calendar includes a number of special features throughout the year, which has been a great opportunity to create unique designs that work within the existing framework of the site. Packages are created for editorial content, as well as for specific sponsors. These are often accompanied by custom mobile designs, special emails, featured content within the main DailyCandy blogroll, and social activations on Facebook or Pinterest. My role: Interactive design concept & execution, user experience, project management.

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Featured Interactive Package Page Design - 
A Garden Party Grows in Brooklyn

DailyCandy.com


DailyCandy's first "Ready, Set, Fete" is an interactive package page designed to encourage the viewer to explore the original photography and engage with the content on a deeper level. For this series I designed the interactive package with an overlay feature that pops up windows as you hover over each theme. Clicking in will take the reader to a chaptered slideshow that explores the four themes of the presentation. My role: Interactive design concept & execution, user experience, product development, project management.