GETTING THE WORK DONE

Fairygodboss.com

• Enhanced Profiles for our Employer customers: A full redesign highlights all the best features of our company partners, using storytelling elements to highlight company culture and D&I initiatives. Result: Employers love the features and Fairygodboss has extremely high renewal rate..

Redesigning Employer Profiles

Fairygodboss.com

Companies that partner with Fairygodboss are investing in employer branding and recruitment marketing on a platform dedicated to helping women discover jobs. The Employer Profile is one of the core benefits of our partnerships.

The goal for this project: 

Upgrade the Employer Profile to show more company features (drive new business, fuel renewals) by creating an informative, engaging look & feel that appeals to women looking for jobs on Fairygodboss (drive applies to companies from a diverse, high quality audience).

Actions: 

• Discovery: Competitive analysis of other employer-branding & recruitment sites

• Research & interviews: What do women on our platform want to know about potential employers? What do employers want to share most with our audience? 

• Migration: What details will we carry over from existing profiles? What information is missing that needs to be part of the new processes? 

• Design recommendations: How do we make these branding pages compelling? (better storytelling). How do we inspire women to see themselves working for these companies? What are the features we must include? (show more details that specifically appeal to female job seekers.) 

• Testing: Prototype reviews with existing customers (does this satisfy your asks), internal account executives (can you sell this?)

Results: 

• Did we drive new revenue? Yes. 

• Did we make companies more likely to renew? Yes. 

• Did we drive more views of Employer Profiles? Yes. 

• Did we drive more job applies to our customers? Yes.